Q1. Jenkins suggests nine areas where the relationships between consumers and producers are changing. What are these, which seem most important, and how far have these new relationships emerged?
( Jenkins, H. (2004). The Cultural Logic of Media Convergence. International Journal of Cultural Studies, 7(1), 33 -43. doi:10.1177/1367877904040603 )
My first thoughts on looking at this article are: Why are we, in 2010, reading an article that, while it is about the media and how it is changing, the content is now at least 6 years old having been published in 2004. Surely we should be keeping up to date with the media and its advancements, especially in a subject that is being run for the very first time.
Upon reading the article however, I can see that while some aspects of the content is now out of date, as a whole the concepts and ideas that Jenkins presents are still somewhat valid. Although, statements such as “For the forseeable future…” (pg 34) can be just as true today as what they were at the time the article was written.
The nine areas of relationships that Jenkins mentions as changing are:
1. Revising audience measurement
2. Regulating media content
3. Redesigning the digital economy
4. Restricting media ownership
5. Rethinking media aesthetics
6. Redefining intellectual property rights
7. Renegotiating relations between producers and consumers
8. Remapping globalisation
9. Re-engaging citizens
(none of which my cold-addled brain really understood)
Which seems most important? I really don’t know the answer to that. Each seems to hold its own place in the ongoing relationship between the consumer and the producer. Ultimately though, it will be the consumer who decides which producers is top, but each consumer will most likely have a slightly different opinion on that to each other, thus allowing for multiple producers to remain in an ongoing battle for the consumer.